Search incrementality: How paid and organic work together for better performance

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

The new mobile app features can be used to identify emerging trends and act on them from anywhere.

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Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

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Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing