Are your paid search ads making the right impression?

Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. The post Are your paid search ads making the right impression? appeared first on…

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Bing Ads Updates Keyword Planner With Impression Share Comparisons And More

Version 2 of the keyword planning tool is now available in all Bing Ads accounts. The post Bing Ads Updates Keyword Planner With Impression Share Comparisons And More appeared first on Search Engine Land.

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