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Resolving consumer identity – more important than ever

Posted on April 27, 2020 by gftshappy

To build lasting relationships, brands have to accurately recognize the people engaging with them.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Consumer, ever, Identity, Important, more., Resolving, than

To beat Amazon, Google needs to be more than the ‘Bing of e-commerce’

Posted on April 24, 2020 by gftshappy

The elements are there, now all Google needs is near flawless execution.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Amazon, Beat, Bing, ECommerce, Google, more., Needs, than

Compare ad management software for Google Shopping, Amazon, and more

Posted on March 27, 2020 by gftshappy

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Amazon, Compare, Google, Management, more., Shopping, Software

Now, analyze more accounts in Google Ads Report Editor

Posted on March 26, 2020 by gftshappy

Run reports for up to 200 accounts in a Manager account.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Accounts, Analyze, Editor, Google, more., Report

COVID-Consumers: Pessimistic, but spending more online

Posted on March 25, 2020 by gftshappy

A large majority of consumers expect a recession next year but are spending up to 30% more online, according to new survey data.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged COVIDConsumers, more., Online, Pessimistic, Spending

Google’s right-sidebar featured snippets are no more

Posted on March 21, 2020 by gftshappy

The featured snippet variant now appears in Google’s main results column, as the company announced in January.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Featured, Google’s, more., rightsidebar, Snippets

Using SEO to help people find more info on Novel Coronavirus COVID-19

Posted on March 20, 2020 by gftshappy

The global pandemic is also a lesson in good keyword research for publishers.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Coronavirus, COVID19, Find, Help, Info, more., novel, people, Using

More PPC advertisers pause campaigns amid coronavirus upheaval

Posted on March 16, 2020 by gftshappy

For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertisers, amid, Campaigns, Coronavirus, more., pause, upheaval

Analysis of 250 million SERPs finds no-click story more complex than it appears

Posted on March 7, 2020 by gftshappy

Perficient Digital study: snippets are ‘click-neutral’ and ads steal from no-clicks

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Analysis, Appears, complex, Finds, Million, more., noclick, SERPS, Story, than

Google Search Console now lets you export more data

Posted on February 26, 2020 by gftshappy

Use your exported Search Console data to join datasets, import it into other tools or visualize the data as you see fit.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Console, Data, export, Google, Lets, more., Search

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