Analyze retail category performance across Google Ads Search and Shopping campaigns

The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types.

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A closer look at Bing’s box and whisker plots to analyze CPC data

The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools.

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Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals

A new tool allows advertisers to stack themselves up against the competition, and instantly make changes where they see fit. The post Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals appeared first on Search Engine Land.

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