It’s important for businesses to not ignore the importance that reviews still have in local search results even as customer sentiment around reviews shifts.
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Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
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Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.
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Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.
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Mobile SEO expert Cindy Krum shares her predictions for where mobile is headed in 2018 and dives deep into how current trends fit into the impending mobile-first index. The post What to watch for in 2018: Mobile SEO predictions appeared first on Search Engine Land.
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We discussed audience, AMP, attribution and much more with Google’s head of search ads. The post Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends appeared first on Search Engine Land.
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Powered by Bing Predicts, the new “Events to Watch” tool will be updated daily and offer a schedule of “must-watch” Olympic moments. The post Bing adds 2016 Rio Olympic Games search feature & “Events to Watch” prediction tool appeared first on Search Engine Land.
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Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. The post From waste to win: watch how a simple change affects AdWords performance appeared first on Search Engine Land.
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Now you can ask Google to give you information about landmarks, buildings and businesses around you without ever having to actually use their names. The post [WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places appeared first on Search Engine Land.
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Sand Logo: Source: Facebook Google Super Heros: Source: Google+…
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