Google Down 1 Billion PC Searches From 2014 But Mobile Volumes Likely Way Up

December desktop search rankings from comScore came out yesterday. Bing gained slightly vs. November; most others are off a fraction of a point. Google has lost market share and volume vs. a year ago when it had a share of 65.4 percent. A year ago Bing was at 19.7 percent; today it’s at 21.1…

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Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

Contributor Matt Ackley summarizes key findings from Marin’s recently released report. The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land.

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Google Link Removal Requests Climb To 345 Million In 2014

Torrent Freak study reveals the number of Google’s takedown notices were up 75% from 2013. The post Google Link Removal Requests Climb To 345 Million In 2014 appeared first on Search Engine Land.

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10 Things I Learned About Local SEO In 2014

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came…

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Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad…

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Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need…

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2014 Year In Review: A Look Back On What Happened With SEO

Every year, we say how much has changed in the industry – and every year, we’re right. It never ceases to  amaze me how much SEO constantly refines itself to more sophisticated Google guidelines and smarter, savvier searchers. Think about it: Since 2011, Moz has counted more than 83…

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Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google

Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker. The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google appeared first on Search Engine Land.

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Useful Links For Link Builders: Our Top 10 Link Week Columns For 2014

When Google’s head of webspam, Matt Cutts, kicked off 2014 by denouncing guest blogging as a link building strategy, link builders knew they were going to be in for an interesting year. And indeed they were right. We saw major brands like Expedia and eBay get hit with manual penalties, and…

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