Lead form extensions are available for Google advertisers in Search, Video, and Discovery.
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Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
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Plus, Google News and Discover penalties
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Google Search Console’s Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.
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What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the rollout.
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Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.
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Register now to get your All Access pass for just $ 149 — or bundle with a two-day workshop for $ 289!
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Plus, Google Ads Auto Applied Recommendations explained
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Broad match modifier will be phased out as part of the change.
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There are 35 AI-based ads suggestions. Here’s tactical guidance on how to apply them to optimize your campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing