Author Archives: gftshappy

Google’s exact match close variants expand again: Now include same meaning variations

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Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.

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SearchCap: Google says yes to reviews from Yelp, Google Maps, algorithm change impacts local search & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website

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The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines.

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Avoid the 8 most common pitfalls of automated bidding

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With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding.

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