Monthly Archives: January 2022

Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022

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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges

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While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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How to produce actionable content throughout the marketing funnel

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Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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