Have you been patiently waiting for better content analytics from LinkedIn? Soon you’ll have more Post insights.
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If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
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Advertisers invested more than $ 3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
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The platform will be replaced by a new standalone jobs application called InJobs, which will omit several of LinkedIn’s social features.
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Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads.
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LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
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The social media marketing week in review: A round up of news and announcements you may have missed.
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B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads.
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Pages also now have an ‘Events’ tab for to feature their (virtual) events.
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For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them to buy today.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing