Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world

“I think that this is full of opportunities for PPC, but it’s going to be different from what we’ve been doing for the past 10 years.”

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Ad testing in a multi-format world of responsive search ads, three headlines and more

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

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