If you’re not using Remarketing Lists and Similar Audiences for Search, you’re leaving money on the table

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how.

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Google image search adds ‘style ideas’ after ‘similar items’ goes live

Google says with the new image search feature, they can “help boost your search style IQ.” The post Google image search adds ‘style ideas’ after ‘similar items’ goes live appeared first on Search Engine Land.

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Google announces similar items schema for image search on mobile

New search feature covers small group of product types now, but Google says it will expand in the coming months. The post Google announces similar items schema for image search on mobile appeared first on Search Engine Land.

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Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos

Flickr says its new search option uses advanced technology to surface similar photos without much work on the user’s end. The post Flickr’s new ‘similarity search’ feature makes it easier to find visually similar photos appeared first on Search Engine Land.

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SearchCap: AMP expands, Flickr similar search & Google AdWords conversions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP expands, Flickr similar search & Google AdWords conversions appeared first on Search Engine Land.

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How To Gain Additional Reach In AdWords With Similar Audiences

The “similar audiences” feature has been around for some time now, but this type of audience list is still heavily underused. So, what are similar audiences? Google uses your existing remarketing lists to characterise the types of users within them and then makes its own audience lists…

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