Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

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‘Tis the season: 6 ways to prepare for holiday shoppers

Whether you’ve got your holiday marketing plan all mapped out or are just starting now, columnist Christi Olson has tips to prepare your search campaigns for the season. The post ‘Tis the season: 6 ways to prepare for holiday shoppers appeared first on Search Engine Land.

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