Tag Archives: Shopping

Pricing, deals, and checkout features now live in Microsoft Bing Shopping

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These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what’s trending — all in a single interface. For retailers, it’s easy to participate in with feed-based Merchant Center integrations.

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Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers

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Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

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Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022

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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

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Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

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The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

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Google Shopping issues in the UK lead to sharp KPI declines

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If your accounts or campaigns have been affected by this issue, it’s critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.

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