Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.
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There are 4 steps to evaluate your investment of branded keywords – judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.
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When people search your brand name, you want them to see content that you have some control over.
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Google’s Danny Sullivan says this week’s algorithm change will be called the “March 2019 Core Update,” hopes structure will cut back on confusion.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
We’re holding a totally unauthorized vote to rename exact match. Cast your best ideas!
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If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. The post Google receives search warrant for identities of everyone who searched crime victim’s name appeared first on Search Engine Land.
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If you’re trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com. The post 10 domain name secrets to repair your online reputation appeared first on Search Engine…
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The largest Russian search engine has launched their mobile-friendly algorithm today. The post Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok appeared first on Search Engine Land.
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Restored to its native name by US President Barack Obama, the transformation has yet to fully complete on the major search engines. The post Mount McKinley Becomes Mt. Denali On Google Maps; Bing Stays With Old Name appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing