Tag Archives: Influence

Building top-funnel content to influence bottom-funnel pages (with real example)

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Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

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How independent reviews influence Google’s trust in your brand

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Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts. The post How independent reviews influence Google’s trust in your brand appeared first…

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Test points to likely influence of click-through rate on search rankings

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Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. The post Test points to likely influence of click-through rate on search rankings appeared first on Search Engine Land.

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SearchCap: Google Core Ranking Update, Panda Algorithm Now A Core Signal & TV Influence

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Core Ranking Update, Panda Algorithm Now A Core Signal & TV Influence appeared first on Search Engine Land.

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