Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google also announced pre-holiday updates for Local campaigns.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Walmart brought in more online revenue than eBay in May for the fist time.
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Daily text ad CPCs were significantly lower among mid-market retailers this year as they focused spend on Shopping ads, Sidecar found.
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Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber Monday.
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Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping.
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Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the Grinch.
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The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing