SearchCap: Germany Wants Google’s Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German Official: Google Should Reveal Its Ranking Algorithm One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes…

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Image Ad Best Practices For The Google Display Network

Your GDN ads shouldn’t be an afterthought! Columnist Rebekah Schelfhout explains how to create great ads for the Google Display Network. The post Image Ad Best Practices For The Google Display Network appeared first on Search Engine Land.

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On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google

Health insurance advertisers spent more than $ 103 million on Google AdWords in the U.S. in the first half of 2014. A new report from paid search insights firm, AdGooroo, looked at desktop text ad activity on 6,003 health insurance-related keywords. When analyzing the top 20 keywords by spend,…

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SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spent more than $ 103 million on Google AdWords in the…

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SearchCap: Google Manual Info Box, Bing Ads History Report & Where Is Our Penguin Refresh?

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Refreshes The Change History Report Bing Ads has rolled out a new look for its Change History reporting. The new format groups changes made by a user at…

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With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch

Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone…

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SearchCap: Google Webmaster Tools API, Local Search On Apple Watch & The First Click Free Failure

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Watch Brings Local Search To Your Wrist We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash…

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Google Knowledge Graph Now With “In The News” Box

Google has launched a new knowledge graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” you would think Google would…

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How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major…

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Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced…

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