Calls are an important source of first-party data, often neglected by marketers.
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The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
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Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
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The SMX presentation with Hannah Thorpe and Arsen Rabinovitch reviewed Google’s latest updates along with diagnostics and tools to get your site back on track.
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Most of the new features were for mobile devices and focused on structured data and machine learning.
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Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. The post Four new search trends in mobile app discovery appeared first on Search Engine Land.
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Machine learning-driven results entirely bypass the traditional search box. The post Google shortcuts use personalization and rich content to build next-gen local discovery tool appeared first on Search Engine Land.
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Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land.
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Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land.
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Designed by doodler Nate Swinehart, the animated image is now posted on all Google homepages around the world. The post Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA appeared first on Search Engine Land.
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