Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.

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Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media

The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.

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Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.

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Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

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Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses

Local business owners are no longer limited to advertising around their physical location.

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Google announces additional travel advisory notices in search and updates to its trip planning tools

The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector.

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