Ad industry groups launch effort to push for addressable media standards

Posted on August 4, 2020 by gftshappy

The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publihsers and ad tech firms.

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Majority of consumers want standards and tougher action against review fraud

Posted on March 6, 2020 by gftshappy

Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity.

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Google working to integrate AMP benefits into future open web standards

Posted on March 8, 2018 by gftshappy

Standardization will allow sites to implement, and benefit from, AMP features without adopting the framework. The post Google working to integrate AMP benefits into future open web standards appeared first on Search Engine Land.

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