Google Ads’ Performance Planner can help predict performance across accounts

Posted on January 25, 2020 by gftshappy

The new forecasting tool works with auction data, seasonality and recent history to help you decide how to allocate your budget across accounts.

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Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Posted on January 24, 2020 by gftshappy

There will be no more referral fees from partners in flight search, as Google seeks to emphasize price and convenience in rankings.

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11 tips for using Google Ads’ new audiences like a pro

Posted on October 16, 2019 by gftshappy

Learn how to reach your ideal customer with Google Ads’ new audience types for Search ads.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets

Posted on October 2, 2019 by gftshappy

An updated list of error codes for API clients and scripts is also available.

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Here’s how Google Ads’ new keyword selection preferences work

Posted on August 9, 2019 by gftshappy

A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.

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