Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors. The post Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them appeared first on Search Engine…

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Bing Ads Tests Consumer Ratings Annotations

Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service,…

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Google Debuts AdWords Consumer Ratings Annotations In US, UK & Canada

Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings,…

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