Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.

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Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue

German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from…

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SEO Talent In High Demand — How To Hire An SEO

Quality people to fill high-profile SEO jobs are in high demand. There is a talent war ongoing between advertisers and tech companies that compete ferociously for SEO people who have data science knowledge. That talent is scarce and comes at a premium price. One of the reasons this talent is so…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing