Google boosting visibility of ‘nearby’ product inventory with new Shopping features

Posted on September 16, 2020 by gftshappy

Responding to changing consumer behavior, Google starts emphasizing BOPIS

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Join us online for Search Marketing Expo, December 8-9

Posted on September 15, 2020 by gftshappy

The site is up and registration is open! Book your pass now to secure the lowest rates!

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Keywords in generic top-level domains won’t help you rank better

Posted on September 15, 2020 by gftshappy

Here’s how Google treats every type of TLD.

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Google custom audiences, the combo of custom affinity and custom intent audiences, now live

Posted on September 15, 2020 by gftshappy

How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.

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Next on MarTech Live: Email as Part of a Modern Multi-channel Strategy

Posted on September 15, 2020 by gftshappy

Email marketing remains one of the most important marketing channels for both B2B and B2C.

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How to earn your place in Google’s index in 2020

Posted on September 14, 2020 by gftshappy

The four distinct types of indexing problems and how to identify them.

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More Google Search bugs: Top stories indexing snag, coverage report delays

Posted on September 14, 2020 by gftshappy

Google had yet another indexing issue and the search coverage report in Search Console is very delayed.

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Apple IDFA consent: Roughly 60% of consumers open to allowing tracking

Posted on September 11, 2020 by gftshappy

With the right incentives, iOS users might be willing to share data.

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Nominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Posted on September 11, 2020 by gftshappy

You may nominate as many organizations or individuals as you feel deserve the recognition.

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How content consolidation can help boost your rankings

Posted on September 11, 2020 by gftshappy

Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.

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