Leveraging data science to illuminate the modern consumer decision journey

When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.

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Abraham Ortelius Google doodle honors cartographer behind first modern day atlas

Published on this date in 1570, Ortelius’ “Theatrum Orbis Terrarum” included a collection of maps from scientists, geographers and cartographers. Please visit Search Engine Land for the full article.

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George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’

Over the course of his life, Peabody is credited with giving away half of his $ 16 million fortune. The post George Peabody Google doodle honors philanthropist often called ‘Father of Modern Philanthropy’ appeared first on Search Engine Land.

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Master modern marketing technology leadership over 3 intense days

We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+ sessions, 100+ speakers, 100+ exhibitors and sponsors, and 2,500+ marketing and marketing technology leaders gathering together to meet, learn, and be inspired…

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The value of search across the modern consumer decision journey

Columnist Christi Olson of Bing shares research on how search fits into the overall buyer’s journey, reaching consumers at all stages in the funnel. The post The value of search across the modern consumer decision journey appeared first on Search Engine Land.

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Reaching The Modern Family: Cross-Device Advertising Is A Must

Are you deploying a cross-device search strategy to capture users as they move between devices? Columnist John Cosley of Bing notes that you’re missing out if not. The post Reaching The Modern Family: Cross-Device Advertising Is A Must appeared first on Search Engine Land.

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