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Monthly Archives: March 2020

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Most local SEOs making at least $60,000

Posted on March 4, 2020 by gftshappy

Half of local SEOs have been working in the industry for at least a decade.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged $60000, Least, Local, Making, most, SEOs

10 reasons to attend SMX Advanced

Posted on March 4, 2020 by gftshappy

Learn experts-only tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business!

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advanced, Attend, Reasons

5 critical elements for local marketing success

Posted on March 4, 2020 by gftshappy

What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign elements.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Critical, Elements, Local, Marketing, Success

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

Posted on March 3, 2020 by gftshappy

Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Billions, Consumer, Driving, Fake, inaccurate, Report, Reviews, Spending, ‘wasted’

Optimization score comes to Google Ads app

Posted on March 3, 2020 by gftshappy

And so does Dark mode.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Comes, Google, Optimization, Score

Amazon search ads: How to advertise on Amazon — profitably

Posted on March 3, 2020 by gftshappy

Strategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged advertise, Amazon, profitably, Search

Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization

Posted on March 3, 2020 by gftshappy

The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Aleyda, International, Optimization, Remote, Solis, Video, Work., YouTube

Soapbox: Brand authority is the most underrated marketing goal

Posted on March 2, 2020 by gftshappy

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Authority, Brand, goal, Marketing, most, Soapbox, underrated

Google tightens FAQ markup guidelines, disallows repetition of questions and answers

Posted on March 2, 2020 by gftshappy

If you repeat the same question and answer in multiple FAQ pages on your site, you are in violation of Google’s guidelines.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Answers, Disallows, Google, Guidelines, Markup, Questions, repetition, tightens

Know your site. That’s how you stay ahead of algorithm updates

Posted on March 2, 2020 by gftshappy

RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Ahead, Algorithm, Know, Site, Stay, That’s, Updates

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