While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.
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A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.
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If our focus is to gaslight others in the cause of righteousness, then we’re on a path to the dark side. There is a difference between truth and cruelty.
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Finding the sweet spot where revenue and user experience live in harmony is not part of a corporate conspiracy.
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It was not a reliable indicator of how well ads were positioned and even more important, we shouldn’t rely on a single metric to make decisions anyway.
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In today’s Soapbox, there’s a need to be focused on what people are looking for and why we’re creating that content.
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