Tag Archives: Elements

Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads

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YouTube’s new creative suite — which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing — is still in beta.

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Michael Boland and McKay Allen on Tuesay Webcast: “11 Elements of a Converted Call”

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On Tuesday July 8, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length…

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Up Close @SMX Advanced: The Periodic Table Of SEO Elements

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This SEO ranking factors session has become a much-anticipated tradition at SMX Advanced, as the substantial early morning crowd in attendance this year testified. Each year, a panel of SEO data experts present their up-to-date findings, test results, and best guesses as to what factors are primary…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing