There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.

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SearchCap: Google ranking study, mobile image search features & link authority

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ranking study, mobile image search features & link authority appeared first on Search Engine Land.

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SearchCap: Google authority score, hotel reviews & Bing image backstory

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google authority score, hotel reviews & Bing image backstory appeared first on Search Engine Land.

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