There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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Relevance vs. authority: Which link has more value? (Part 2)

In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land.

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SearchCap: Google ranking study, mobile image search features & link authority

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ranking study, mobile image search features & link authority appeared first on Search Engine Land.

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SearchCap: Google authority score, hotel reviews & Bing image backstory

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google authority score, hotel reviews & Bing image backstory appeared first on Search Engine Land.

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Authority & link building with real-time Penguin

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building. The post Authority & link building with real-time Penguin appeared first on Search Engine Land.

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