Four Ways To Stay On Top Of Average CPC

Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average CPC. The post Four Ways To Stay On Top Of Average CPC appeared first on Search Engine Land.

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Google Hummingbird & The Keyword: What You Need To Know To Stay Ahead

On September 26, Google told participants at its 15th anniversary event it had a new algorithm impacting more than 90 percent of searches worldwide. They called it “Hummingbird.” Google’s Amit Singhal later said it was perhaps the largest change to the algorithm since he joined…

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