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Monthly Archives: July 2019

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Yoast SEO 11.6 updates how-to structured data block, following Google’s changes

Posted on July 10, 2019 by gftshappy

The latest update also includes more UX changes and bug fixes.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged 11.6, Block, Changes, Data, Following, Google’s, Howto, Structured, Updates, Yoast

What two big studies tell us about the state of local marketing

Posted on July 9, 2019 by gftshappy

New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged about, Local, Marketing, State, Studies, Tell

SMX replay: Create dashboards that inform and persuade

Posted on July 9, 2019 by gftshappy

Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Create, dashboards, Inform, persuade, Replay

The need for speed in search: 5 speed types to master now

Posted on July 9, 2019 by gftshappy

To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time personalization.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Master, Need, Search, Speed, Types

UX, Content and other secrets to Overstock’s SEO turnaround

Posted on July 8, 2019 by gftshappy

How Overstock weathered some really bad times in SEO and came out ahead in the long run.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Content, Overstock’s, Secrets, turnaround

PPC and machine learning: Where do we draw the line on automation?

Posted on July 8, 2019 by gftshappy

During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Automation, draw, Learning, Line, Machine

SMX replay: SEO that Google tries to correct for you

Posted on July 6, 2019 by gftshappy

Patrick Stox explains the processes to pay attention to and the ones to leave to Google.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged correct, Google, Replay, Tries

TF-IDF: The best content optimization tool SEOs aren’t using

Posted on July 5, 2019 by gftshappy

Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged aren't, Best, Content, Optimization, SEOs, TFIDF, Tool, Using

Microsoft Advertising says it’s keeping average position reporting

Posted on July 5, 2019 by gftshappy

Position-based impression share metrics are now available.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Advertising, Average, it's, keeping, Microsoft, Position, Reporting, Says

Only 30% of SMBs would recommend their current SEO provider, survey finds

Posted on July 3, 2019 by gftshappy

Those who spent $ 500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Posted in SEO | Tagged Current, Finds, only, Provider, recommend, SMBs, Survey, Their, Would

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