Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?

It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced.

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Yahoo! withdraws from China, becoming the second major American tech company in a month to leave the country

“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” Yahoo! said.

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How 9 major Google My Business updates in 2020 can help you rebound

A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side.

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AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content

New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions. The post AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content appeared first on Search Engine Land.

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3 things to do after a major Google algorithm update

Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way. The post 3 things to do after a major Google algorithm update appeared first on Search Engine Land.

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