Prime Day halo effect and 6 other trends to watch for back-to-school search marketing

Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.

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Google’s ban on payday & high-interest loan ads going into effect now

After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. The post Google’s ban on payday & high-interest loan ads going into effect now appeared first on Search Engine Land.

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Defamatory Threats To Have Chilling Effect On Link Builders?

Recently, Google reached a settlement with a UK businessman who took it to court over defamatory web content. Columnist Eric Ward discusses the potential ramifications of this legal battle. The post Defamatory Threats To Have Chilling Effect On Link Builders? appeared first on Search Engine Land.

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