Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. The post Three of the most important data segmentations for any Google paid search analysis appeared first on Search Engine Land.
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Google shared initial sketches of today’s Thanksgiving Day logo created by guest Doodler Julia Cone. The post Thanksgiving Google Doodle Features “Three Sisters” Of North American Crops: Corn, Beans & Squash appeared first on Search Engine Land.
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Mobile searchers will often see three text ads instead of two on a small set of queries, but ad real estate on the screen remains relatively unchanged. The post Google Confirms Three Mobile Text Ads Showing On Some Queries appeared first on Search Engine Land.
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Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence. Here’s one of those clips: Then there was…
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We all know search engine results pages look different these days. Contributor Adam Dorfman shares information from experts that quantifies the difference and explains how marketers can cope. The post The Evolution Of Google SERPs: Three Key Takeaways From SMX West 2015 appeared first on Search…
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Day three of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog Googler Talks HTTPS + Insights from SEO VIPs, BruceClay.com #SMX Liveblog: Conversion Rate Rock Stars, BruceClay.com #SMX Liveblog: Google Says Penguin May…
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We have been covering the Google Happy Holidays logos from Christmas eve to Christmas day and now, the day after Christmas – also Kwanzaa. Today, Google went with a wintery, snow cabin look, for there holiday logo. Here is the Google logo today: Yesterday, Christmas Day was this: On Christmas…
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The final day of SMX East took place today in New York City. Below are some of the live blog coverage of the final day’s sessions, but make sure to see day one and day two coverage if you missed it. Casie Gillette on Content: The Good, The Bad & The Ugly: SMX East 2013, […]
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