SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Searchmetrics now shows where your app appears in App Packs

Also new: rankings for app ads, unique keywords on a page, and the release of the Visibility Guard to protect against errors affecting ranking The post Searchmetrics now shows where your app appears in App Packs appeared first on Search Engine Land.

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App Indexing & The New Frontier Of SEO: App Packs & App Store Search

In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store. The post App Indexing & The New Frontier Of SEO:…

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New Microsoft “Three Generations” Campaign Packs Emotional Punch

Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence. Here’s one of those clips: Then there was…

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