“About this advertiser” initiative now includes Advertisers Pages for Google Ads

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing