“About this advertiser” initiative now includes Advertisers Pages for Google Ads

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements.

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Sarcasm aside, how strict PPC advertiser policies may actually benefit us

Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. The post Sarcasm aside, how strict PPC advertiser policies may actually benefit us appeared first on Search Engine…

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SearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin 3.0 — First Penguin Update In Over A Year Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday….

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Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing

It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…

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