The companies are part of a shift toward deeper integration between online and offline operations.
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From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
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Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. The post Why data amplifiers matter in a world of omnichannel discovery…
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How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper appeared…
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Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that. The post The importance of SEO in omni-channel marketing, part 2 appeared first on…
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