Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…
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Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2016. The post Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more appeared first on Search Engine Land.
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For Christmas Eve, Google’s Day 2 Holiday Doodle has the Google letters making hearts and smiley faces on fogged up windows. The post ‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series appeared first on Search Engine Land.
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It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. The post More content, less traffic: part I appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s shift to mobile-first, an interview with a Google doodler & more appeared first on Search Engine Land.
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Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.
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With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. The post Why SMBs should spend more of their budget on online marketing in 2017 appeared first on Search Engine Land.
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Customers that meet certain engagement criteria can become eligible for program benefits. The post Bing Partner Program expands to agencies and technology partners, rolling out to more markets appeared first on Search Engine Land.
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On product queries, product listing ads are dominating over text ads. The post See how Google is showing even more Shopping Ads on desktop this season appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Yandex Palekh algorithm, Yext reviews & more search appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing