SearchCap: Google search app, PPC titles & AdWords DSAs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search app, PPC titles & AdWords DSAs appeared first on Search Engine Land.

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Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles

Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write more compelling product titles…

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SearchCap: Why Google Ignores Page Titles & “OK Voice” Actions Expand

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Enterprise SEO in 2014 – Webcast this Thursday This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better…

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It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles

After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers from appearing as an original brand, I noticed this notation in the change log from November: We have removed the restriction on use of exclamation points in ad titles from…

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