Search Engine Land’s most engaging stories of 2016: A whole lotta Google

From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. The post Search Engine Land’s most engaging stories of 2016: A whole lotta Google appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Ad customizers just got a whole lot more powerful

Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads. The post Ad customizers just got a whole lot more powerful appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing