Now you can compare the same URL but on different dates, to see what content was changed, added or deleted.
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Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Changes to the core concepts of quality and authority over the past year have altered the course of SEO forever, with Google both improving algorithms and increasingly relying on human “quality raters.”
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Sometimes humans and machines disagree about what content is duplicate content. Here’s why–and how to beat the system when it happens.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Competition tab, performance insights and location recommendations highlight performance changes and competitive pressures, offering suggestions advertisers can take to improve results.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Facebook food ordering, Google Posts automation & machine learning appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing