Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries

“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just not useful” for complex needs.

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Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research

Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy.

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Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. The post Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats appeared first on Search Engine Land.

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Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends

See when to expect click-through rates and costs to peak by product category and more. The post Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends appeared first on Search Engine Land.

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How To Generate Content Ideas That Result In Links, Leads & Shares

Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content. The post How To Generate Content Ideas That Result In Links, Leads & Shares appeared first on Search Engine Land.

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