Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than in a vacuum.
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Departures likely a response to reorganization of Siri and AI units under John Giannandrea.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug appeared first on Search Engine Land.
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You may have a killer SEO strategy mapped out for this year, but that won’t matter if someone in the C-suite thinks you’re just a spammer. Columnist Eric Enge advises how to navigate this tricky situation. The post Dealing With That Key Exec Who Thinks All SEO Is Spam appeared first on Search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing