How to sync your keywords and ad labels with an AdWords Script

Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa. The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Engine Land.

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SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting appeared first on Search Engine Land.

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Google drops support for meta news keywords tag

After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it months ago. The post Google drops support for meta news keywords tag appeared first on Search Engine Land.

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Which PPC metrics matter? Lessons from half a million keywords

Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.

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SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land.

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SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land.

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SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords offline, Google Assistant for families & long-tail keywords appeared first on Search Engine Land.

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YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights from your competitors. The post YouTube SEO: How to find the best traffic-generating keywords appeared first on Search Engine Land.

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Attention search marketers: ALL keywords are branded keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.

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Search competitor analysis: backlinks, keywords and pages

Columnist Andrew Dennis walks through his competitor analysis process to show how you can inform your organic search efforts by unearthing competitor strategies. The post Search competitor analysis: backlinks, keywords and pages appeared first on Search Engine Land.

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