He also went on the record on if SEO is harder than PPC.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You don’t want your resellers or competitors outranking you for your own brand name and product names.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google added a new metric in the local Insights report to show how many people search for your brand.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source:…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. The post Attention search marketers: ALL keywords are branded keywords! appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations. The post Brief change suggests local SEO ranking factors are different for branded queries appeared first…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing