The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
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New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online.
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Plus, Microsoft Advertising announces new products and features
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The company hopes its the $ 20 million it just picked up in series B will bolster its platform to tackle today’s “complex” SEO climate.
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Google issued an update on the status of its mobile-first indexing initiative.
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Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.
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Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. The post Search ads generated 50 percent of digital revenue in first half of 2016 appeared first on Search Engine Land.
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Combined value of US search market last year was $ 29.2 billion; mobile search was worth nearly $ 9 billion. The post IAB: desktop and mobile paid search bring in roughly half of 2015 digital ad revenue appeared first on Search Engine Land.
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Today the IAB (and PriceWaterhouseCoopers) released its half yearly Internet Advertising Revenue Report. Total US digital revenues were $ 27.5 billion for the first half of 2015. Mobile ad revenues were $ 8.2 billion or just under 30 percent. Search led all other categories, though its percentage…
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Google also says it has indexed 100 million links within apps. The post More Than Half Of Google’s Searches Happen On Mobile, Worldwide appeared first on Search Engine Land.
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