Ad testing in a multi-format world of responsive search ads, three headlines and more

What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google AdWords new responsive search ads can show 3 headlines

The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. The post Google AdWords new responsive search ads can show 3 headlines appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be ”i.” The post Google reiterates suggested 33-character limit in ETA headlines to avoid truncation appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bing News Adds “Smart Labels” For Mobile, Making It Easier To Find Related Headlines

Located at the bottom right corner of a news story, the new “Smart Labels” help users explore connected articles. The post Bing News Adds “Smart Labels” For Mobile, Making It Easier To Find Related Headlines appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

To Avoid Liability, Google Limits German News Content To Headlines

German news and magazine publishers are determined, one way or another, to get Google to pay them for their content. They’re not upset about the content appearing in Google News or search. They want it to appear – they just want Google to pay for it. Google doesn’t want to pay….

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing