Parallel tracking goes live for Google Ads display campaigns May 1

Posted on April 29, 2019 by gftshappy

Stay tuned for the launch date of parallel tracking for video campaigns.

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The path to effective keyword targeting in Google Shopping

Posted on April 27, 2019 by gftshappy

Optimize shopping campaigns with n-grams.

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How to get brand URLs in Google AMP cache by extending TLS for Web Package

Posted on April 27, 2019 by gftshappy

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Google bug may select unrelated canonical URLs, could impact indexing

Posted on April 26, 2019 by gftshappy

Breadcrumb trails on mobile may reflect unrelated URLs.

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Google Ads script: How to automatically apply bid modifiers

Posted on April 26, 2019 by gftshappy

Here’s a bid modifier script for in-market and remarketing audiences, device and location targeting.

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Google search spend growth slows as click volume rises, reports show

Posted on April 25, 2019 by gftshappy

Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.

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Google updates Custom Search mobile layout

Posted on April 24, 2019 by gftshappy

Redesign includes the search box and refinements, thumbnails and pagination

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Google confirms AJAX (i.e. XHR) calls consume crawl budget

Posted on April 23, 2019 by gftshappy

One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.

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